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Natalia Mæhle is associate professor at the Center for Innovation, Bergen University College. Natalia holds a PhD from the Norwegian School of Economics. She researches innovation, eco-food, consumer behavior and social media.

Read her article on how consumers emphasize different product attributes when choosing food in the British Food Journal: "Exploring consumer preferences for hedonic and utilitarian food attributes" http://www.emeraldinsight.com/doi/full/10.1108/BFJ-04-2015 -0,148

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